The 30 checks, in the open.
Every rule the engine runs against a listing, and the regulation or Amazon policy behind it. 30 rules per listing, on each of the 8 Amazon EU marketplaces: 240 checks per full scan. Rule data is versioned and best-effort; always verify against the official source before acting.
Compliance · 11 rules
The takedown triggers. A critical fail here caps the grade.
EU Responsible Person, manufacturer contact, safety attestation. Definitive pass or fail on a connected audit; a public scan says "connect to confirm".
GPSR, Reg (EU) 2023/988
EPR compliance flags Amazon reports on the listing (LUCID, Triman, WEEE, batteries). Connected audits read your account flags.
VerpackG · AGEC · WEEE
Medical, pesticide and superlative claims that trigger suppression; broad marketing claims get a softer review flag.
Amazon restricted keywords policy
Title over the category character cap. Amazon auto-rewrites non-compliant titles.
Amazon title policy (Jan 2025)
ALL-CAPS titles.
Amazon style guide
Banned special characters in the title.
Amazon style guide
Promotional or subjective terms in the title.
Amazon style guide
Excessive word repetition in the title.
Amazon style guide
Missing main image (suppresses the listing from search). Authoritative on connected audits.
Amazon image requirements
Missing filter attributes (color, size, material) that drop you from filtered results.
Amazon listing standards
Backend search terms over the byte cap (the whole field gets de-indexed). Needs a connected account to read.
Amazon search-terms policy
SEO · 5 rules
Whether Amazon search can find and rank the listing.
Primary keyword present in the title.
Ranking best practice
Title uses the available character space.
Ranking best practice
Keyword coverage across bullets.
Ranking best practice
Backend search terms present at all.
Amazon search-terms policy
Coverage of your target keyword set.
Ranking best practice
Content · 5 rules
Whether the listing convinces a human once found.
Enough bullet points (five is the standard).
Amazon style guide
Bullets within the character cap for your seller type.
Amazon style guide
Product description present.
Amazon listing standards
Description long enough to inform.
Content best practice
A+ content present on the listing.
Conversion best practice
Media · 5 rules
Images and video quality gates.
Enough images (unfilled slots cost conversions).
Amazon image requirements
Main image resolution (zoom threshold).
Amazon image requirements
Secondary image resolution.
Amazon image requirements
Product video present.
Conversion best practice
Image file weight sanity.
Performance best practice
AI visibility · 4 rules
Whether Amazon’s AI layer (Rufus, COSMO) can parse and recommend you.
Content answers the questions buyers actually ask.
Rufus readiness
Objections addressed in the copy.
Rufus readiness
Natural language, not keyword-stuffed strings.
COSMO parseability
Specs structured so a model can extract them.
COSMO parseability
Run all 240 checks on your listing.
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