Guides
Amazon EU: compliant and built to rank
The EU rules US tools ignore, plus how to build pages that convert. GPSR, the EU Responsible Person, EPR per country, PPWR and batteries, next to titles, bullets and backend keywords done right. For sellers who want to stay live and sell more.
GPSR on Amazon: what EU sellers must do in 2026
The EU General Product Safety Regulation applies since 13 December 2024. What Amazon checks, what your listing needs, and how blocks happen.
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EU Responsible Person for Amazon: who needs one and why
GPSR requires an EU-based Responsible Person for most products. What the role is, who can fill it, and what must appear on your listing.
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EPR in Germany: LUCID, VerpackG and WEEE for Amazon sellers
Germany requires packaging registration (LUCID / VerpackG) and electronics registration (ElektroG / WEEE). Fines reach €100,000.
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EPR in France: Triman, Info-tri and the UIN for Amazon sellers
France requires a unique identification number (UIN), the Triman logo and Info-tri sorting information. Fines reach €30,000.
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EPR in Spain: packaging and RAEE rules for Amazon sellers
Spain enforces packaging EPR (Royal Decree 1055/2022) and RAEE / WEEE. Very serious infringements under Law 7/2022 reach €1.75M.
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PPWR: the EU packaging rules now in force for Amazon sellers
The Packaging and Packaging Waste Regulation (EU) 2025/40 has applied since 12 August 2026. What changed for sellers.
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EU Battery Regulation: deadlines for Amazon sellers (2025 to 2027)
Regulation (EU) 2023/1542 phases in producer responsibility, labelling and due diligence. Key dates from August 2025 to 2027.
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Amazon listing SEO in 2026: what is actually indexed
Since 27 July 2026 the Amazon title is capped at 75 characters and Item Highlights adds 125. What Amazon indexes now, what it ignores, and where to put your keywords.
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How to audit an Amazon listing: the 2026 checklist
A field-by-field audit for EU Amazon sellers: title, bullets, backend terms, images, GPSR and EPR, with the rule and the date behind each check.
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GPSR: Verantwortliche Person eingetragen, Angebot deaktiviert
Die Verantwortliche Person ist hinterlegt und gilt als gültig, das Angebot bleibt trotzdem deaktiviert. Die vollständige Fehlersuche Schritt für Schritt.
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IDU REP refusé par Amazon : causes réelles et correction
Votre numéro d’identification unique REP est jugé non valide par Amazon ? Les causes vérifiées, la procédure de correction et ce que vous risquez.
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