Free Amazon Listing Audit: Compliance and SEO in 10 Seconds
Most free listing graders score keywords and images only. This audit reads your listing the way Amazon and the buyer both do: compliance (GPSR, EPR, restricted claims), SEO (keyword coverage), content, media and AI-readiness, in one 0-100 Listing Health Score. Paste an ASIN or URL below for a free audit, no login.
Free, no login, no card. See every check at /checks.
What it checks
- ▸ Compliance: GPSR readiness, EPR flags, restricted claims, title and image suppression triggers
- ▸ SEO: keyword coverage in the title, bullets and backend search terms
- ▸ Content: bullet count and length, description, A+ presence (A+ never counts toward SEO, only conversion)
- ▸ Media: image count, resolution and main-image requirements
- ▸ AI-readiness: whether Amazon’s AI layer (Rufus, COSMO) can parse the listing’s structure and language
How it works
Paste an ASIN or Amazon product URL and pick a marketplace, or scan all 8 EU marketplaces at once.
SellCrisp runs 30 rules per listing across the 5 pillars, up to 240 checks in one pass.
Get the 0-100 score and every problem free, ranked by severity, with the source rule behind each one.
Frequently asked
What does the free Amazon listing audit check?+
All five pillars behind the Listing Health Score: Compliance (GPSR, EPR, restricted claims, suppression triggers), SEO (keyword coverage in title, bullets, backend terms), Content (bullets, description, A+), Media (image count and resolution) and AI-readiness (whether Rufus and COSMO can parse the listing).
How is this different from Helium10 or Jungle Scout's free tools?+
Those tools score keywords and ASO only. This audit also reads EU compliance, GPSR and EPR, alongside SEO and content, so you see suspension risk and search visibility in one score.
How many rules does the audit run?+
30 rules per listing on each EU marketplace you scan, up to 240 checks across all 8 EU marketplaces in one pass. See the full list at /checks.
Is A+ content counted toward my SEO score?+
No. A+ content is not indexed by Amazon search, so it only ever counts toward the Content pillar, never toward keyword coverage or SEO.
Is the audit really free?+
Yes. The score and every flagged problem are free and never gated. AI-generated fixes for flagged fields are the paid feature.
Run this check on your listing free.
No login, no card. First result in about 10 seconds.
Scan a listing freeRelated guides
GPSR on Amazon: what EU sellers must do in 2026
The EU General Product Safety Regulation applies since 13 December 2024. What Amazon checks, what your listing needs, and how blocks happen.
EU Responsible Person for Amazon: who needs one and why
GPSR requires an EU-based Responsible Person for most products. What the role is, who can fill it, and what must appear on your listing.
PPWR: the EU packaging rules now in force for Amazon sellers
The Packaging and Packaging Waste Regulation (EU) 2025/40 has applied since 12 August 2026. What changed for sellers.
General information, not legal advice. Rule data is best-effort and versioned; verify current obligations with the relevant authority or your compliance adviser.