Free Amazon Listing Audit: SEO and Compliance in 10 Seconds
Your listing did not change. The rules did. From 27 July 2026 Amazon started gradually replacing titles over 75 characters with its own AI wording, and since 12 August 2026 the EU packaging regulation (PPWR) requires marketplaces to collect your packaging EPR number for each country of sale. This audit scores your listing against the rules in force today, across all five pillars: compliance, SEO, content, media and AI-readiness, in one 0-100 Listing Health Score. Paste an ASIN or URL below, free, no login.
What this checks
- ✓ Compliance: GPSR readiness, EPR flags, restricted claims, title and image suppression triggers
- ✓ SEO: keyword coverage in the title, bullets and backend search terms
- ✓ Content: bullet count and length, description, A+ presence (A+ never counts toward SEO, only conversion)
- ✓ Media: image count, resolution and main-image requirements
- ✓ AI-readiness: whether Amazon’s AI layer (Rufus, COSMO) can parse the listing’s structure and language
Public checks cannot certify compliance. Account information we cannot read stays flagged as unknown rather than passed.
How it works
- 1Paste an ASIN or Amazon product URL and pick a marketplace, or scan all 8 EU marketplaces at once.
- 2SellCrisp runs 30 rules per listing across the 5 pillars, up to 240 checks in one pass.
- 3Get the 0-100 score and every problem free, ranked by severity, with the source rule behind each one.
Questions
What does the free Amazon listing audit check?
All five pillars behind the Listing Health Score: Compliance (GPSR, EPR, restricted claims, suppression triggers), SEO (keyword coverage in title, bullets, backend terms), Content (bullets, description, A+), Media (image count and resolution) and AI-readiness (whether Rufus and COSMO can parse the listing).
How is this different from Helium10 or Jungle Scout's free tools?
Those tools score keywords and ASO only. This audit also reads EU compliance, GPSR and EPR, alongside SEO and content, so you see suspension risk and search visibility in one score.
How many rules does the audit run?
30 rules per listing on each EU marketplace you scan, up to 240 checks across all 8 EU marketplaces in one pass. See the full list at /checks.
Is A+ content counted toward my SEO score?
No. A+ content is not indexed by Amazon search, so it only ever counts toward the Content pillar, never toward keyword coverage or SEO.
Is the audit really free?
Yes. The score and every flagged problem are free and never gated. AI-generated fixes for flagged fields are the paid feature.