Amazon Listing Health Score: Free 0-100 Score
The Listing Health Score grades an Amazon listing from 0 to 100 across five pillars: Compliance, SEO, Content, Media and AI-readiness. Paste an ASIN or URL below and see where a listing stands, free, with every problem that is pulling the score down.
What this checks
- ✓ Compliance, SEO, Content, Media and AI-readiness pillars, weighted into one 0-100 score
- ✓ Every failing or warning rule listed and ranked by severity, critical compliance risks first
- ✓ Fields the public page cannot show marked "unknown", never scored as a false pass
- ✓ The same score, run again after a fix, so you can watch it move
Public checks cannot certify compliance. Account information we cannot read stays flagged as unknown rather than passed.
How it works
- 1Paste an ASIN or Amazon product URL and pick a marketplace, or scan all 8 EU marketplaces at once.
- 2SellCrisp scores the listing across all five pillars in about 10 seconds.
- 3See the 0-100 score and every flagged problem free, ranked by severity, with the rule behind each one.
Questions
How is the Listing Health Score calculated?
From five weighted pillars: Compliance, SEO, Content, Media and AI-readiness, each built from individual pass, warn or fail rules. Critical compliance failures, like a missing Responsible Person, rank first and weigh the most.
What counts as a good score?
There is no single official cutoff; use the score to compare listings and track improvement over time. Every flagged issue is ranked by severity so you know what to fix first.
Why does a field show "unknown" instead of pass or fail?
Some fields, like backend search terms or GPSR data, are not visible on the public listing page. Rather than guess, the score marks them "unknown" and recommends connecting your Seller account for a definitive read.
Is the score free?
Yes, the full score and every flagged problem are free on every plan. Re-scoring after an AI fix, and the connected audit, are paid features.
Can I re-check a listing after I fix it?
Yes, scan the same ASIN again at any time to see the score move.